The main focus of my digital marketing course this semester has been learning how to optimize SEO in order to organically bring traffic and conversions to your site. 

SEO stands for Search Engine Optimization. SEO is critical to ensuring that when prospective customers search for things relevant to your business, they see your site on the first page of results. SEO is essential for making sure that there is organic traffic on your site, which is more trustworthy to searchers. 

There are two SEO types. On-site and off-site. On-site SEO is using things like optimized URLs, title tags, and meta descriptions. Off-site SEO consists of social media optimization and backlinks. 

There are a variety of factors that add to the value of your site's SEO. First is using keywords. For a more in-depth look at keywords I have another post focused on them! Keywords help to make sure that specific search words and phrases are relating back to your site. Quality content is also very important on your site. When search engines "crawl" your site they are looking to make sure you aren't spam. Your content should not only be authentic, but have a quality and well branded feel also. 

These are just a few of the SEO processes I have learned this semester, check out my other posts for an in depth look at google ads and keywords!